Jennifer Jones
Co-Founder of Women You Should Fund
Jennifer Jones is an entrepreneur and three-time founder whose professional background includes 25 years in strategic brand building, business development, PR, and marketing. She currently helms the NYC-based sister brands, Women You Should Know® and Women You Should Fund®.
Launched in 2011, Women You Should Know is a leading digital hub of women's and girls' empowerment that’s centered on an influential editorial site and fueled by a dynamic social community. In March 2017, WYSK gave rise to Women You Should Fund, the crowdfunding platform Jennifer and her team built to help women and women-led teams make their products, projects, and ventures a reality. In the last 12 months, the collective total of dollars crowdfunded by all WYSF campaigns has reached nearly a quarter of a million dollars.
Jennifer’s work in the women’s empowerment space continues to be recognized by the media and influencers, alike, most recently by both The New York Times - Women In The World and Forbes, as well as by Gloria Steinem's Ms. Foundation For Women.
Jennifer co-founded her first business, OUTHOUSE pr, in September 2001 and grew it to be an award-winning public relations and event marketing firm that specialized in grassroots brand building and image proliferation for both emerging and high-profile brands across a number of consumer industries.
Jennifer graduated Summa Cum Laude from Boston College with a B.A. in Communications.
Find Jennifer on LinkedIn or Twitter.
Jennifer’s DIRC Presentations: